Art direction, identity creation, logo design, print design, digital design, wall decal design.
I first met Ben and Drew Slater back in their Primal Sydney days when they were holding a handstand workshop at my gym. Meanwhile they were working behind the scenes to set up their new coaching business - Alchemy.
The boys approached me, after meeting at the workshop, in the hopes of appointing me to create an iconic logo and powerful new brand for their baby, Alchemy.
For me, the aim was to create something striking, geometric, bold and elegant with references to the characteristics and beauty of sacred geometry - something close to Ben and Drew’s hearts. The guys passion for education, achievement and depth of life inspired me to create a brand that represents their business and personalities.
In addition to the core brand, I introduced a series of beautiful nature shots to the Alchemy brand assets. These images were used, in variety, to represent the vast depth of life, business fluidity and their limitless passion to succeed.
I love working with Alchemy because they dare to stand out from the crowd, they aren’t afraid of their accomplishments and they constantly strive to be better than they were the day before.
“Elisa really made us realise that we could be doing more with our brand. She highlighted that we weren’t communicating our messages properly with many off brand pieces. This was an invaluable learning piece for us and something that we had not previously thought about. Hiring Elisa to create the entire brand concept for Alchemy has proved to be an invaluable decision. The feedback on the design has been incredible, she improved upon our original ideas. Elisa’s professionalism, expert opinion and efficiency is something I truly value.”
- Drew Slater, Director of Alchemy
Photography by: reannajanephotography.com.au