Art direction, identity creation, logo design, print design, digital design, signage.
The sport of rowing has taken off and new studios are popping up all over the globe. Crew is proudly, the first of its kind within Australia. Rowing is a fun, team building sport that is high-intensity, low-impact that is perfect for the office worker who needs to duck out for a quick session at lunch time. Located in the heart of Circular Quay, Crew is quickly taking off and is making it’s mark on Sydney.
Owner, Mike Aldridge, came to me with two main goals - to be the first rowing studio in Australia and to be the best rowing studio in Australia. He wanted a brand that was simple, iconic, fashionable and clearly pays tribute to the heritage of what Crew represents - the team sport of rowing.
I decided to take an illustrative approach for the logo, creating a geometric symbol that encapsulates everything that Crew is, and represents. To achieve this, I delved deep into the history of rowing, encapsulating the ‘old school’ crossed oars with a fresh, geometric and modern twist.
From there we rolled the brand out cohesively to include full window signage, outdoor light box, promo flyers, social media images, a-frame and pull up banners.
“ Working with E has been huge for my business. Starting a new studio can be very daunting and E has guided me all the way through. She has designed my logos and created all my CREW branding which looks amazing. Elisa has promptly assisted me with everything from my social media planning to last minute studio promotion artwork etc. I receive daily feedback from people about how strong my branding is at CREW and that is all due to the talent of Elisa”
- Mike Aldridge, Director of Crew Boutique Rowing Studio