Art direction, identity creation, logo design, print design, digital design, signage, apparel
Creature Fitness (formerly known as CrossFit Creature) is a functional fitness gym that is unlike any other gym in Sydney. Creature offers superior programming, nutrition support and a cohesive community.
I began working with Creature way back in 2014 - they were my very first client!
One of the best things about working with Lachy, Rory and Raph is their unwavering faith in my abilities to create the best brand possible for them - from HUGE eye catching signage design to cool, fashionable apparel that members beg to get their hands on - they trust me to do whatever it takes to get the best result possible for them.
Over the past two months we have been working behind the scenes to update their business name, logo and accompanying design. With the excitement of a new name comes the need for a brand refresh, with Creature Fitness now wanting to be presented in a more premium and masculine way.
The new Creature Fitness logo represents movement, connection and the modern day athlete. Just like our niche demographic who love craft beers, grooming and weekend getaways , this logo is superior, unique and individual.
The 3D ‘C’ is a clearly recognisable symbol of strength and the depth of what Creature offers to its members.
We are in the process of rolling the new brand out cohesively throughout the three Creature facilities - designing everything from signage and flyers to apparel.
Photography by: reannajanephotography.com.au