Digital design, info-graphics.
We live in a world where people are too busy to exercise and don’t have time to eat properly. The Michelle Bridges 12WBT is a unique online exercise, nutrition and mindset program created by Australian celebrity trainer, Michelle Bridges.
The 12WBT has been set up to reach the masses and has a no-nonsense approach, encouraging people to make long lasting changes to their lifestyle and diet through education, encouragement and support. The 12WBT has a female dominated audience and the branding, colours and fonts reflect this. As part of the 12WBT design team, I assisted in the creation of online social images, educational info-graphics and positive-vibe graphics to promote the upcoming round of the fitness challenge.