Art direction, identity creation, logo design, packaging design, print design, digital design, apparel.
Peak Chocolate is a first of its kind in the world - a pre-workout high performance dark chocolate. It consists of 80% premium cacao, creatine, BCAA’s, Himalayan salt and a shot of caffeine in each serving. It is preservative and dairy free and is out to revolutionise the pre-workout market. With all natural ingredients, it stands apart from its chemical filled rivals lining the shelves of health food and supplement stores.
Peak Chocolate is the creation of CrossFit Creature co-owner and regionals athlete, Rory Boyden, together with The Mind Muscle Project co-host, CrossFit Creature co-owner and regionals athlete, Raph Freedman.
The Peak founders approached me in the hope of creating a logo and chocolate packaging that was simple, eye-catching and something people HAD to get their hands on. The end result is an iconic, memorable brand with packaging that pops out of photos and a wide array of ‘peak freaks’ who can’t get enough of their new favourite chocolate bar.
“When we set out on our journey with Peak Chocolate….we had nothing but a name and an idea. Elisa helped us turn that idea into a reality with a complete visual identity which now runs through every aspect of the business. Elisa combines creative flair with an amazing attention to detail. It’s an awesome combination. Elisa Guth Design is very much part of the Peak DNA and I hope will continue to be for a very long time.”
- Raph Freedman, Head Honcho
Photography by: justinekerrigan.com