Identity creation, logo design, print design, digital design, signage.
Spring St. Nook is a hole in the wall cafe set in the heart of Bondi Junction, Sydney. Owned and run by Angus Hannan, Nook is a crowd favourite amongst Bondi Junction locals and office workers alike. The cafe needed a logo that was simple, unique and clever to embody the daily rituals of drinking coffee as well as the fresh, paleo inspired superfood boxes and smoothies that Nook sells.
My approach for the logo was to come up with an icon that encapsulated exactly what Nook was about - getting your daily coffee fix. Using a textured, slightly distressed font, combined with the flying coffee cup I created a cool little typograhic lockup.
From there we developed the brand in preparation of the launch of the cafe - signage, a-frame, menus, large hanging menu board and loyalty cards - using simple, sleek design to create a laid back, cool vibe.
Photography by: Angus Hannan