Logo design, digital design, apparel.
Starr Strength + Performance is a selective performance squad for CrossFit athletes motivated to reach their full potential. Owned and run by super coach Luke Starr (formerly CrossFit Active), Starr Strength is quickly setting the standard for athletic coaching within Australia. Through years of coaching and competition, Luke has developed his own high performance training systems and is passionate about sharing them with his selection of talented athletes
When it came to designing the logo, the goal for me was to create something simple, sporty, professional and established. Luke also has a history of coaching and playing rugby and I wanted his brand to reflect this.
Photography by: @thucdo.adventuress