Identity design, digital design, graphic design, apparel.
The Butterfly Bowl is a womens only pairs CrossFit competition, created by The Mind Muscle Project, to support The Butterfly Foundation - a charity dedicated to helping Australian women with eating disorders and body image issues.
The brief emphasised that the event was created to bring women together, empowering them in their own environment (away from men) and celebrating a healthy body image. To achieve this, I incorporated bright colours, bold fonts and empowering event photography from the previous year.
We rolled the brand out starting with the event flyer and then moved onto social ad images, printed lane markers and apparel.