Logo design, print design, digital design, signage, apparel.
The Mind Muscle Project is Australia’s No.1 Health and Fitness Podcast co-hosted by Lachlan Rowston and Raph Freedman. With a big fan-base in Australia, and now, a growing audience in the US, The MMP had 65,000 downloads in October 2016.
The witty banter and insightful presence of Lachy and Raph makes it easy for CrossFitters and people in the wider fitness community to become loyal listeners.
The MMP commissioned me to create a simple, bold, typographic logo that was versatile and could be used across all mediums - from their podcast profile image to social media, website, apparel and most recently, a large printed banner to be put up in gyms.
“Elisa Guth Design has been an integral part of taking The Mind Muscle Project from a little podcasting hobby with less than 50 listeners, to the highest ranked podcast in functional fitness in Australia. Browsing through the iTunes store, it has been our clean cut logo that allowed us to stand out from the crowd and rapidly multiply our listenership.”
- Raph Freedman, Co-Founder + Host of The Mind Muscle Project
Photography by: reannajanephotography.com.au