Identity creation, logo design, print design, digital design, signage, apparel.
The Running Lab is the brainchild of Tim Bransdon, a life-long student of human movement and biomechanics.
Tim has an infectious passion for improving foot and body posture, strength and efficiency, as well as an incredible talent for teaching people how to better themselves through daily foot / toe exercises and teaching them to go barefoot, throwing out any restrictive coffin-like shoes that they, their partner or friends have ever owned.
When I met Tim, The Running Lab was already up and running (that’s actually how we met - I was attending his one day workshop). After getting to know Tim, seeing how cool he is and how passionate he is about his business, I could see that his business was far from what it deserved to be and was in desperate need of a make over.
Together we created a brand that is simple, powerful, bold and masculine. To achieve this, I used a rigid geometric font, bright colours and an icon that emphasised efficiency in movement.
From there we rolled the branding outcohesively creating everything from digital booklets, signage, apparel, social media, podcast image for the sub brand - StrongFeet Radio, certificates of completion, digital drill sheets and everything in between.
“Elisa Guth has single handedly transformed my brand The Running Lab. Along with my understanding of the concept of Brand Recognition. All of the simple and clean design work Elisa has performed for me is visually stunning but it is the deeper levels and purpose of each design that has Elisa on speed dial on my phone.”
- Tim Bransdon, Founder of The Running Lab